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Website design and build
Following on from the brand development for 2008, a new website was designed and built that incorporated a simple Content Management System (CMS) where they could manage content, news updates and image galleries.
There was also the inclusion of an echelon Racing section to hilight their sponsorship of a motorcycle racing team, which has done incredibly well in the past by winning the New Era - Sound of Thunder Championship.
The website reflects all the brand elements that were developed and fits in with all the other literature and multimedia presentations to give echelon a strong, highly visible and above all, consistent look and feel.
Exhibition stand and multimedia
At various conferences and exhibitions where echelon were attending, they decided to deliver a more engaging stand in line with the new brand development.
The main theme was:
Passion for... People, Performance, Procurement, Partnering
As ever, there was a keenness to introduce echelon Racing, which helped to get across the companies passion for performance and acted as a vehicle for introducing key messages to attendees at the conference exhibition.
At the back of the stand the following video presentation was running. Select the following image to watch the presentation intro.
As part of the echelon brand development for 2008 a new set of supporting literature was created for their attendance at the Harrogate conference.
This included a complete set of case studies on A4 that were accompanied by an A4 folder that held them and a business card.
Together with advertising that attendees has seen and the exhibition stand, this completed the brand experience that the attendees were exposed to which helped to strengthen echelon's position in the market.
echelon Consultancy are the main sponsors for the echelon Racing team which this year saw great success in the New Era - Sound of Thunder Championship.
In order to raise more sponsorship for next years season, echelon Consultancy commissioned me to help them with their brochure.
Initially they were just going to send out a document produced in Word, but decided to invest in my design skills in order to produce a more professional looking brochure that they could send out. The final design was produced as a PDF from which the brochure was printed by their local supplier.
echelon have recently expanded their services into sustainable energy production for businesses.
The website was designed with a focus on the environment and energy - staying in keeping with the echelon style - as well as employing CSS3 animations and jQuery interface elemence to enhance the user experience.
A number of presentations were needed to be made available, and rater than just a list of links, the presentations were uploaded to 'slideshare' and have individual pop-up presentations. Using slideshare has meant increased traffic and exposure to the website.
echelon have also recently expanded their services into busines improvement training.
The website was designed with a focus on the training and people involvement - staying in keeping with the echelon style - as well as employing CSS3 animations and jQuery interface elemence to enhance the user experience.
The website also has a built-in subscription process for signing up to Opex Toolkit - sending off the details to staff at echelon for processing..